Leasing License Practice Exam

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To prevent discrimination in advertising, what should advertising details focus on?

The type of people who may occupy it
The location and features of the property
The price and financing options available
The historical significance of the property

The correct answer is: The location and features of the property

Focusing on the location and features of the property in advertising is essential for preventing discrimination because it emphasizes the physical qualities of the property rather than the characteristics of potential occupants. By highlighting elements such as the size, amenities, and architectural style, the advertisement remains neutral and objective, thus fostering inclusivity. This approach aligns with fair housing regulations, which seek to ensure that all individuals have equal access to housing opportunities, regardless of personal attributes such as race, gender, religion, or familial status. By concentrating on property details, marketers can effectively communicate what the property offers without implying any preferences or restrictions regarding who may live there.