Leasing License Practice Exam

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What does "deceptive and misleading" cover in advertising for real estate licensees?

Using flashy language in ads
Creating attractive property brochures
Using domain names or keywords that mislead clients
Offering promotions without terms

The correct answer is: Using domain names or keywords that mislead clients

The phrase "deceptive and misleading" in the context of advertising for real estate licensees pertains to the use of information that intentionally or unintentionally misrepresents the truth, leading clients to form incorrect beliefs about a property or service. Specifically, using domain names or keywords that mislead clients falls under this definition because it can create false expectations or misdirect potential clients, ultimately impacting their decision-making process. This kind of misleading advertising can violate ethical standards and regulations that govern real estate practices, as it obscures the true nature of the services or properties being offered. In contrast, flashy language in ads, attractive property brochures, or promotions without terms may also be considered exaggerated or incomplete but do not necessarily equate to deception unless they contain false claims that mislead clients. Such tactics might simply be seen as marketing strategies rather than outright deceptive practices. Hence, the focus on misleading keywords or domain names highlights a critical aspect of legal advertising standards that prioritize clarity and truthfulness in client communications.